We’re particularly thrilled with the call out of our emphasis on Family Direct Trade Coffee. Fair Trade Coffee and Direct Trade Coffee have been established practices for awhile now. It seems that our concept of Family Direct Trade — where we have a personal relationship with the farmers that we buy from — is new and unique. We know its the way to run our business, and we hope its the wave of the future. Not only do our farmers get great prices that they can use to sustainably run their businesses and use to contribute to their communities, they get a deep, long-term relationship with an established Roastery, and our customers.