Coffee scoring is evaluated through a cupping process. The score is determined by the coffee’s aroma, purity, and overall complexity. Under the Cup of Excellence scoring standards, coffee that scores an 85 to 95 is considered to be exceptional. Zoka travels to the source, and tastes hundreds of different lots, purchasing only the coffees that meet those standards. We pursue excellence and quality in coffees that score above an 85.
Jeff sits on the international panel of judges for the Cup of Excellence awards. He travels with a select committee from around the world to sample new harvests, and taste thousands of coffees. By meeting with the farmers in person to see how they produce their crops, Jeff is able to guarantee the level of quality he brings home to Zoka. The relationships he builds are with exceptional growers and span the course of many years, ensuring consistent quality and dependable results.