by: Erik Evenson
There's a great scene in a Simpsons episode where a teenaged Homer and Barney are listening to loud music when Abe, Homer's dad, walks in. "What's that racket?" Abe asks.
"It's called rockin' out," Barney says.
"You wouldn't know, dad," Homer says. "You're not with it."
Abe declares, "I used to be with it, but then they changed what 'it' was. Now what I'm with isn't it and what is it seems weird and scary to me."
"It" has changed many times since Zoka opened its doors about fifteen years ago, and although we've kept up, even led the charge, with the changes in the industry concerning coffee and coffee roasters, we admit it: we've been behind when it comes to getting the word out about Zoka. Websites, blogs, social networking? In the past, they have seemed weird and scary to us.
But no more.
You can now check out Zoka on both Facebook (zokacoffeeroaster) and Twitter (@zokacoffee). We will be tweeting and facebooking regularly as well as posting blogs right here on this site about all the happenings at Zoka. When we get a new coffee, try out a new product, or host an event, we'll get the word out to you through the wonders of the world wide web.
Consider us with it.
Respect the brew.