


by: Erik EvensonThere's a great scene in a Simpsons episode where a teenaged Homer and Barney are listening to loud music when Abe, Homer's dad, walks in. "What's that racket?" Abe asks.
"It's called rockin' out," Barney says.
"You wouldn't know, dad," Homer says. "You're not with it."
Abe declares, "I used to be with it, but then they changed what 'it' was. Now what I'm with isn't it and what is it seems weird and scary to me."

Zoka and nine other coffee joints that really know their coffee, were featured in November's GQ issue. I also forgot to report back in August that we were also in Details magazine with four other caffeine slingers. We sure are hitting the publications lately. Is it a trend or are they just now starting to realize there's more to coffee than Starbucks--there's also premium coffee.

Opening a coffee house on the same block as an established Starbucks is not what many would think of as good business acumen. But for Zoka Roaster and Tea Company owner Jeff Babcock, his business is not just another coffee house -- it is an experience for the taste buds.
"We will let the customer make the choice," said Babcock. "Starbucks and others are worthy competition. But this is a pretty densely populated area. I have been in this business for 25 years and I think we just do it better."
After reading this story head over to the new Kirkland store and try a Single Origin Espresso from the only Slayer machine in the United States.

Our new store is about to open and has now been featured in the Seattle Times Blog: Coffee City...
Coffee connoisseurs say Zoka Coffee Roaster & Tea Co. coined the term, and next week you can see the latest wave in action. Zoka's fourth store is set to open Wednesday.
Unlike Zoka's original Tangletown location -- also known as OZ, for "original Zoka" -- this place is anything but rustic. It's a big, bright space with modern light fixtures and sleek black chairs.
...The whole story can be found here.


One of our customers stumbled across this gem and made us privy to a taste test comparison of our coffee to Stumptown's. This came from Wright Eats, a traveling photographer foodies blog that touches on anything that tickles their pallet. Here's a blurb about what they thought of the coffees...
The result was surprising to all of us: Zoka crushed Stumptown across the board, with zero votes for Stumptown! Zoka's Sumatra was nutty and its aroma immediately reminded me of a favorite coffee I've had in Europe, whereas the Stumptown Sumatra was too acidic with little aroma. The Ethiopia brews were distinctly different, with the classic blueberry flavors coming through clearly in Zoka's roast, while Stumptown's offering seemed muted and again too acidic. The Costa Rica beans were the only ones where everyone agreed the difference was subtle, and yet all votes swayed toward Zoka....the rest of the story can be found here.

According to SCAA Executive Director, Ric Rhinehart, the
Mose Drachman Award is given out infrequently because recipients must
be nominated by a customer along with an essay. "It's one thing to
submit someone's name," Rhinehart said. "It's quite another to write a
500 word essay explaining why you think that person is deserving of
recognition. A customer really needs to believe a company or individual
is deserving to commit to writing an essay." The Mose Drachman Award,
which is named after a legendary coffee salesman who worked for the
Arbuckle Brothers Coffee Company 100 years ago, was created by SCAA in
2001 to recognize the sales people upon whom the specialty coffee
industry depends. 
Our new friends at CakeSpy have written a wonderful review of the Wallingford, Seattle neighborhood's bakeries and were kind enough to include Zoka! You will find the article below, but be sure to check out www.cakespy.com for a special treat (pun intended).
Zoka Coffee: The pastry case here is an absolute feast for the eyes, overflowing with deep-dish pies in flavors from a vaguely virtuous blueberry to an absolutely sinful chocolate peanut butter; cookies ranging from vegan thumbprints to dense chocolate truffle cookies, to the decadent "Zoka Bar"-- a multilayer confection of coconut, chocolate, butterscotch and walnuts cradled on a graham cracker crust (reminiscent of the Magic Cookie bar from Magnolia Bakery, or the Bakedbar of Brooklyn). We love it all, and everything (except for a few bread items like bagels) is made in-house at their own commercial bakery. Sweet. A few different locations, but we visited 2200 N. 56th St.; online at zokacoffee.com.

It's always great to read reviews about our customers, and their experience with Zoka's coffee and tea. Katrina at The Tea Pages sent us this great review of one of our customers, Cafe Aiello, who serves Zoka Coffee and Tea. If you have the chance, check out the blog or visit Teapages.net and gain some wonderful knowledge. Congratulations to Cafe Aiello, and thank you Katrina!
Katrinas post starts here:
What a find. I am always thrilled to find new tea locations that aren't too far from home. I've driven by Cafe Aiello (30 Gorham Street, Lowell), which opened in 2006, so many times and never stopped in. It's not in the easiest location - on a busy corner with very few parking spots. A local moms' group I occasionally attend had been going there over the winter so I'd been meaning to stop by. According to the press release, the two owners are former Starbucks managers who sought to open a coffee house that uses hand roasted beans and shuns automatic coffee machines.

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