In the news recently there has been a lot of discussion about Direct Trade Coffee. This is where a coffee buyer such as Zoka goes directly to the coffee's origin, sees the coffee farm, meets the farmer, and purchases coffee beans directly - without the aid of a middleman.
We here at Zoka do engage in these kinds of transactions from time to time. Recently at Zoka however, there was a fun reversal to this scenario. One day Miguel Menendez, the farmer of our El Salvador Las Delicias, walked right into our roastery in Seattle with a handful of samples from his farm and told us that we might be interested in them. We brewed up his small batch of beans and liked them so much we knew we had to make him an offer he couldn't refuse. The result is our current El Salvador Las Delicias. Simple, wholesome business with delicious results!